Historical clue formulations

• Buzz before a release — 2026-07-08
• Fanfare — 2026-03-18
• Excessively promote — 2023-03-27
• Promotional overkill — 2022-10-23
• Promotional buzz — 2022-08-10
• Pump up — 2021-07-09
• It may lead up to a letdown — 2020-10-22
• Build up — 2019-12-17
• Bumped-up publicity — 2019-09-23
• Promote excessively — 2019-05-07
• "The world's greatest ...," e.g. — 2018-12-30
• Boost — 2018-05-05
• Build up — 2018-04-22
• Big buildup — 2016-05-01
• Promotional hoopla — 2016-04-25
• Build up — 2015-12-10
• Overly promote — 2015-03-16
• Something not to be believed? — 2015-02-27
• Talk up — 2014-12-26
• Build up — 2014-08-31
• Press for a hit? — 2012-10-05
• Extravagant publicity — 2012-05-08
• Ballyhoo — 2012-04-16
• Ballyhoo — 2012-03-19
• Advertising, basically — 2012-01-10
• Ballyhoo — 2010-08-19
• Oversell — 2010-06-20
• Some hot air — 2010-02-14
• Lots of talk — 2008-06-01
• Publicist's job — 2006-12-05
• Ballyhoo — 2006-04-05
• Ballyhoo — 2003-07-03
• It's hard to live up to — 2003-01-12
• Ballyhoo — 2002-10-21
• Ballyhoo — 2001-11-01
• Big buildup — 2001-07-11
• Oversell — 2000-09-17
• Promote big-time — 2000-06-08
• Ballyhoo — 1999-07-29
• Hoopla — 1998-12-31
• Promotional overkill — 1998-03-01
• Overpublicize — 1997-12-15
• Overpromotion — 1997-07-09
• Ballyhoo — 1997-02-27
• Public relations overkill — 1996-09-17
• Publicity — 1996-01-25
• Preposterous publicity — 1995-03-21
• Ballyhoo — 1995-01-16
• Publicity — 1994-02-01