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4 letters
Historical clue formulations
- Apple's apple, for one — 2026-06-23
- Nike's swoosh, e.g. — 2025-11-17
- A red cross, for the American Red Cross — 2025-09-15
- Snapchat's ghost, e.g. — 2025-03-06
- A red-and-white target, for Target — 2024-01-23
- Peacock or eye, in broadcasting — 2023-08-05
- Business card feature — 2023-03-11
- Bull's-eye for Target, e.g. — 2022-12-05
- A bird in flight, for Lufthansa — 2022-10-13
- TikTok's 3-D musical eighth note, e.g. — 2022-09-14
- The one for Starbucks shows a two-tailed mermaid — 2022-02-14
- Jordan is found on one, notably — 2022-01-01
- The Cowboys' five-pointed star or the Colts' horseshoe — 2021-11-01
- Brand image — 2021-09-03
- 4-Down, for CBS — 2020-11-28
- Something blurred to avoid trademark infringement — 2020-09-20
- Something trademarked — 2020-08-16
- A lowercase "f" on a blue background, for Facebook — 2020-04-15
- McDonald's arches, e.g. — 2020-04-01
- Shell's shell, e.g. — 2020-03-10
- Kangaroo, for 22-Across — 2019-10-05
- Bitten-into apple, for Apple — 2019-08-13
- A panda, for the World Wildlife Fund — 2019-04-30
- Expense for a business start-up — 2018-04-21
- Bull's-eye, for Target — 2018-03-28
- Snapchat's ghost, e.g. — 2017-11-14
- Snapchat's ghost, e.g. — 2017-07-22
- Apple's apple, e.g. — 2015-09-29
- Target's target, e.g. — 2014-05-11
- Apple's apple, e.g. — 2014-03-24
- The Olympic rings, e.g. — 2013-07-29
- Standard home page feature — 2013-05-12
- Target's target, e.g. — 2012-10-15
- An apple for Apple Inc., e.g. — 2012-08-28
- It's seen on many roadside signs — 2012-07-08
- Golden arches for McDonald's, e.g. — 2012-06-25
- The Olympic rings, e.g. — 2010-02-01
- Golden arches, for McDonald's — 2009-03-23
- Stationery topper — 2009-02-28
- Letterhead design — 2008-02-04
- AT&T's stylized globe, e.g. — 2007-08-14
- Olympic rings, for one — 2006-09-13
- McDonald's arches, e.g. — 2005-12-26
- Olympic rings, e.g. — 2005-10-02
- NBC's peacock, e.g. — 2005-06-28
- Nike's swoosh, e.g. — 2005-05-17
- McDonald's arches, e.g. — 2004-11-08
- Stylized U.S. flag, often — 2003-09-21
- Merrill Lynch bull, for one — 2003-09-14
- Firm image — 2002-06-06