Historical clue formulations

• Brand with "counting sheep" mascots — 2025-12-04
• Sealy competitor — 2025-09-16
• Company founded as Sleeper, Inc. — 2025-03-08
• Tempur-Pedic competitor — 2024-12-26
• King maker? — 2024-10-13
• You might sleep on it — 2024-09-20
• Big name in mattresses — 2024-09-03
• Company originally founded as Sleeper, Inc. — 2024-06-01
• Sealy competitor — 2024-03-13
• Company where workers may sleep on the job — 2024-01-11
• Company with Counting Sheep commercials — 2023-12-20
• Company whose mascots are sheep with numbers painted on them — 2023-01-12
• Casper competitor — 2022-07-24
• Brand with an iComfort line — 2022-02-27
• Brand with an iComfort line — 2022-01-01
• Sealy competitor — 2021-11-16
• Big name in mattresses — 2020-11-10
• Sealy competitor — 2020-10-26
• You might sleep on it — 2020-08-14
• Commercial prefix with -pedic since the 1950s — 2020-07-04
• iComfort company — 2020-06-19
• Mattress giant — 2020-05-11
• Queen or king maker — 2020-04-04
• Mattress brand — 2020-02-10
• Competitor of Stearns & Foster — 2019-08-10
• Big name in mattresses — 2019-07-22
• Brand pitched as "Always Comfortable" — 2019-05-12
• Alternative to Tempur-Pedic — 2019-04-05
• Tempur-Pedic rival — 2018-11-18
• King maker — 2018-10-05
• Company with numbered sheep plush toys — 2018-04-24
• Maker of the iComfort line — 2017-08-04
• Sealy rival — 2016-07-17
• Perfect Elements maker — 2016-02-11
• Company that encourages people to lie? — 2015-11-15
• [Mattresses] — 2015-06-21
• Maker of iComfort — 2015-01-03
• Comfortaire competitor — 2014-12-27
• Sleep on it — 2014-10-24
• Mattress brand — 2013-11-11
• Mattress giant — 2013-08-06
• Perfect Day maker — 2012-05-26
• Alternative to Tempur-Pedic — 2012-04-28
• Sealy competitor — 2011-01-18
• Perfect Sleeper maker — 2010-12-15
• Mattress brand — 2010-10-07
• Sealy competitor — 2010-03-21
• Competitor of 39-Across — 2009-12-30
• Perfect Sleeper maker — 2009-08-05
• Option at Sleepy's — 2009-06-20